The Persona Lifecycle: Keeping People in Mind Throughout Product Design (Interactive Technologies) by John Pruitt & Tamara Adlin

Author:John Pruitt & Tamara Adlin
Language: eng
Format: mobi
ISBN: 9780080455730
Publisher: Elsevier Science
Published: 2010-08-03T14:00:00+00:00

Invite Personas To Tell You Their Stories

In Chapter 9, Whitney Quesenberry includes a rich exploration of the value of stories in product design and their relationship to personas. As she says, stories:

• Communicate culture

• Organize and transmit information

• Explore new ideas

• Put personas in motion.

Putting personas into motion helps us understand behaviors, reactions, and expectations, which in turn help us design the best possible features and functionality for our products. The first stories you need to understand are the stories about the way things are done today. You can use your personas to capture and understand the problems, challenges, and pain points people encounter as they work within your product’s domain without the help of the product you are building. Once you understand these stories, you can create new stories (scenarios, flows, use cases, and narratives) that describe the way things could work once your product is built. Whitney describes many types of stories in her chapter, each of which conveys a different level of detail and scope of context. These include:

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